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Howard, John A's books list

No.	Title	Publish Year
1.	Consumer behavior : application of theory	1977
2.	Marketing management : operating, strategic, and administrative	1973
3.	Marketing management : analysis and Planning	1963
4.	Marketing management : analysis and planning	1963
5.	Consumer behavior in marketing strategy	1989
6.	Consumer behavior : application of theory	1977
7.	Buyer behavior in marketing strategy	1994
8.	Whe should run the universities	1969
9.	Buyer behavior in marketing strategy	1994